“It is natural for Eva-Karin to step up and lead marketing as we focus on further growth, first in the Nordic countries and then in more markets. Her extensive experience communicating with our largest and most important customers gives us confidence,” says Pelle Tunell, CEO and co-founder of Plant.

Plant has developed highly automated, user-friendly software that enables construction and property companies to carry out climate calculations. The company has doubled revenue for four consecutive years.

“It is wonderful to be given greater responsibility and help drive Plant’s journey forward. My focus now is on building even stronger, more scalable marketing in the Nordic region. Once that foundation is in place and we target new markets, powerful, strategic marketing will be essential,” says Eva-Karin Svan.

Eva-Karin has worked in marketing at Plant since 2022. She previously worked at industry organisation Byggföretagen, representing around 4,000 companies, where she was responsible for the website, social media and newsletters and led a substantial digital transformation. Eva-Karin has 12 years of marketing and communications experience in total.

Eva-Karin will lead the continued development of Plant’s marketing and communications as the company expands.